The team at Lighthouse will provide an update of key trends and latest interesting data points. Sit tight for an engaging session of Kahoot quizzing to learn the fun way and win some prizes!

In the rapidly changing landscape of the travel industry, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends, ultimately boosting bookings and revenue, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns, cross-channel integration, and conversion point optimization, hotels can effectively tap into potential customers and drive growth in bookings and revenue.

A spotlight discussion on the complimentary roles of traditional sales skills and digital tools in creating a more personalised, efficient, and effective sales process.