Revenue Forecasting in a Pandemic

 In News

The global pandemic has created economic conditions in the market that we have never seen before. But is forecasting accurate or relevant today or are we starting with a blank sheet of paper? In this episode, we explore the relevance a revenue forecasting through the pandemic. In this 15-minute podcast, we explore:

  • Whether a forecast is still relevant
  • New information managers should source to assist with the accuracy of their forecasts
  • The relevance of Total Revenue Management in forecasting today
  • How the industry is defining new standards through this evolving situation
  • Advice for reopening hotels
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