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The global pandemic has created economic conditions in the market that we have never seen before. But is forecasting accurate or relevant today or are we starting with a blank sheet of paper? In this episode, we explore the relevance a revenue forecasting through the pandemic. In this 15-minute podcast, we explore:

  • Whether a forecast is still relevant
  • New information managers should source to assist with the accuracy of their forecasts
  • The relevance of Total Revenue Management in forecasting today
  • How the industry is defining new standards through this evolving situation
  • Advice for reopening hotels
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