HSMAI Strategy Conference for hotels


9th - 10th July, 2019 in Singapore


If you are a resident or citizen of Singapore, find out how you can receive funding support of up to 50% of the conference and workshop costs. You’ll need 4-6 weeks to get funding approved so start now! Find out more


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The main conference day is the place to see and hear senior hoteliers from Asia Pacific sharing their experience, some case studies and best practices for hotels.  The focus is on sales, digital, e-commerce and distribution.  More details coming soon. 


HSMAI Academy presents a full day of Training Workshops providing you with the practical skills you need to make a difference to your business.  


For senior hoteliers, Day 2 includes an invitation-only Chief Commercial Officers Executive Roundtable over lunch. Contact us for an invitation

HSMAI’s Strategy Conference has been where senior leaders in Hospitality connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays.

This years focus is around the customer journey. Secure Your Spot Today!


Day 1 HSMAI Strategy Conference Schedule Summary

Day 1

Time Session Name
8:15am – 9:00am Registration/ Tea & Coffee
9:00am – 5:30pm HSMAI Hotel Strategy Conference
5:30pm – 7:00pm Cocktails & Networking Session

Day 2 HSMAI Workshop Schedule Summary

Day 2

Time Session Name
9:00am – 10:15am Partner Workshops & Insights Sessions
10:15am – 10:45am Morning Tea/ Coffee
10:45am – 1:00pm Partner Workshops & Insights Sessions
LUNCH 1:00pm – 2:00pm
Time Session Name
12:30pm – 4:00pm Chief Commercial Officers Roundtable (Invitation only)
2:00pm – 3:30pm HSMAI Masters Workshops
3:30pm – 4:00pm Afternoon Tea/Coffee
4:00pm – 5:20pm HSMAI Masters Workshops
5:20pm – 5:30pm Hotel Teams Winners Announced!  Tea/Coffee & Networking

Conference Venue

10 Bayfront Avenue Singapore


Platinum Educational Partner & Regional Partner 2019

Platinum Partners

Gold Partners

Mobile App Partners

Supporting Partners


With powerful educational and networking opportunities, this is the can’t-miss conference of the year for engaging with Hotel Leaders in Asia Pacific. A full day conference is followed by workshops on Day 2 as well as an ‘invitation-only’ Chief Commercial Officers Executive Roundtable.

Contact us for more information


For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Since, 2015 in Asia Pacific, this conference delivers the most compelling and comprehensive revenue management event for the local hotel industry, and convenes more than 100 key stakeholders to address the most critical trends affecting revenue management in hotels today. It’s where senior leaders in hospitality connect and engage in meaningful, thought-provoking conversations about hotel pricing, hotel distribution, rooms forecasting, business intelligence, hotel distribution and more.  With powerful educational and networking opportunities, this is the can’t-miss conference of the year!


  • The only strategic Revenue Optimisation event in Asia delivering insights on how you can drive the next phase of your hotel’s growth
  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
  • Learn about the upside of a solid Marketing, Sales & Revenue Management Relationship
  • Hear about the latest Tools to help you implement your strategies
  • Benchmark the performance of your Team with that of your competitors
  • Engage with Asia Pacific’s Leaders from General Managers, Marketing, Operations, Sales and Revenue Management
  • Navodit Srivastava Vice President HSMAI Asia Pacific
    Contact Navodit for all enquiries regarding partnership with HSMAI, Event Sponsorship and partnering with the HSMAI Academy. Navodit is also leading the growth of HSMAI into India.
  • Hermione Joye Industry Head, APAC, Travel, Google
  • Joe Nguyen Senior Vice President Asia Pacific, ComScore Inc.
  • Anastasija Ovtchinnikova Director of Revenue Management, Raffles Hotel, Singapore
  • Shailesh Pallipuram Vice President of Sales and Marketing, South East Asia & Korea at InterContinental Hotel Group
  • Puneet Mahindroo Founder and Chief Executive Officer at Rev-Mantra Pte. Ltd.
  • Fanie Swanepoel Senior Vice President at Marina Bay Sands
  • Akemi Tsunagawa Founder & CEO at Bespoke Inc.
  • C.S. Ramachandran, CRME HSMAI Revenue Advisory Board Member & Director Revenue Management - South Asia, Middle East and Africa at Preferred Hotels & Resorts
  • Limin Cheng HSMAI Singapore Chapter Vice President, HSMAI Revenue Advisory Board and the Blue Mountains Hotel School Alumni Board.
  • Tony Gothard Senior Director Revenue, Sales & Marketing at Wyndham Hotel Group
  • Dr Detlev Remy Associate Professor at Singapore Institute of Technology
  • Bilal Chamsine HSMAI President Indonesia
  • Tejveer Bedi President, HSMAI Singapore
    Group Director Revenue Management, Park Hotels Group
  • Devdutta Banerjee Area Director of Revenue Management - Asia Pacific at Movenpick Hotels & Resorts
  • Heidi Gempel Managing Partner & Founder at HGE International
    Contact Heidi for any enquiries regarding the Revenue Advisory Board and their activities.
  • Celeste Loh Senior Business Consultant, Asia Pacific at The Rainmaker Group
  • Kamesh Shukla Senior Vice President Sales - Asia Pacific, Middle East & Africa at RateGain
  • Patrick Andres Senior Vice President Asia Pacific, Middle East & Africa
  • Tracy Dong Lead Advisor, IDeaS Advisory Services

HSMAI Revenue Optimization Conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for engaging with Revenue Leaders in Asia Pacific.  A full day conference is followed by workshops on day 2 and an invitation.

If you would like to partner with us, please enquire to receive a copy of the 2018 brochure.

You can also find out more about partnering with us on out Partnership page.

Destination: Singapore

Venue: The Sands Conference & Expo centre-: Level 3 Heliconia 3412 – 3513

Getting There: Go to the Marina Bay Sands site for details on how to get there.

Dress Code: Smart Casual

If you are a permanent resident of Singapore, you are able to apply for funding for the course through the Singapore Tourism Board (STB).  More information is on our website.  Go to the Singapore Tourism Board website to apply or send any queries about the grant to STB_Incentives@stb.gov.sg.

Registration opens on 31st March, 2018

Subscribe to our newsletter to keep up to date on this event!

Contact Us About ROC 2018

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Industry / Market Trends update

In an industry experiencing constant disruption, let’s start the day with an update on the latest innovations and emerging  trends in the hotel industry.

Demand for hotel rooms in Asia for the next quarter

Let’s start the day with some insights on our local markets.  Who is travelling where? Trends in rates, forward looking data and historical data.  Most importantly, what should we be doing about the changing trends?

Total Revenue Management – is anyone doing it?

We’ve been talking about TRM for years now but is anyone actually doing it?  How can hotels get started towards implementing TRM? Function Space, Restaurant, Spa, Activities? All of these products can be effectively revenue managed. Hear from hoteliers that have been through the pain and made this work.

Willingness to pay and other industry pricing trends

With a methodology that has proved to be accurate across thousands of projects, we will:

  • Show you how to target the people who will pay the highest rate (Identify segments with a high willingness to pay)
  • Determine how willingness to pay differs between segments.
  • Provide insight for fine-tuning differential pricing strategies
HSMAI update

A quick update on the activities for 2018 being tackled by our senior level volunteers on the Revenue Advisory Board, Digital Advisory Board and HSMAI Academy. Find out your non-profit industry association, HSMAI, can help you.

How to use Data Visualisation to influence owners & other stakeholders

During this session, we will review some of the tools already in use by hotels but that are under-utilised for data visualization as well as the tools of the future and the considerations they should have. We will touch on what type of people you need in your teams to build good data visualization and best practices. We will discuss how data visualisation tools can assist your communication your strategy with greater clarity and help you make better decision.  The session will also cover opportunities available to hoteliers by demonstrating how large companies are using data visualization and predictive analytics to find out how to better target their customers.

Leveraging Data Driven Insights & Technology

Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products and Pricing

Shailesh Pallipurnam will present a Case Study on how a hotel used the data they have on hand to improve their ROI.  Learn how they did it – you can do it too.

How can Revenue Leaders Target Guests by Source Market

Target markets, source markets?  Isn’t that the role of the Sales & Marketing team? In this session, we’ll  talk about:

  1. Things to consider in deriving the Total Guest Value metric for your top source markets
  2. Using this data in prioritizing hotel marketing, sales and revenue therefore optimizing results for the property
  3. Going Deeper: Top questions you need to know about your Top 5 source markets


Pricing Workshop

Join us for a Training Workshop style session on improving your pricing strategy and tactics.  (More information shortly)

Facilitator: Fabian Bartnick
How to become a Certified Revenue Management Executive (CRME)

Do you want to get validation that you are a proficient Revenue Manager? The CRME certification proves your ability as a revenue manager.  Come to this session and find out how the certification works and get an overview of the topics covered in the process.  Many people say they revenue management experience, to stand out from the crowd, prove your ROI with a globally-recognised certification.

This session will give you an overview of the curriculum and requirements to become a CRME.

The CRME designation is recognition that you are:

  • A professional in the field of revenue management and clearly conversant with its intricacies and importance
  • Competent to develop an infrastructure to support revenue management within the framework of an organization
  • Able to maximize revenue opportunities and optimize profits by managing revenue
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
  • Proficient at the art and science of revenue management
Facilitators: Paul van Meerendok and Tracy Dong

Learn more about the CRME on our HSMAI Academy website.

Business Intelligence - how to get it, how to use it to improve your hotel's ROI

All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.

You will learn:
  • Where is data available (it’s easier than you think)
  • How to read, and gain insights from data and reports
  • How to present data in a visual way to make it easy to understand for your audience
Speaker: Stefan Wolf


Guaranteed Lowest Rate - 2 DAY PASS


Special Rate includes Conference on Day 1 + Workshops on Day 2Receive a Certificate of Attendance.


5 or more people - 2 DAY PASS


Save US$30 per person when you book 5 or more people in one transaction. Price includes Conference on Day 1 + Workshops on Day 2Receive a Certificate of Attendance.


Non HSMAI Members - 2 DAY PASS


Price includes Conference on Day 1 + Workshops on Day 2. Receive a Certificate of Attendance.


Get your 2 DAY PASS + HSMAI Membership for 1 Year.


This AMAZING Rate includes Conference on Day 1 + Workshops on Day2 + 1 Year HSMAI Membership. Membership is US$300, so this is an unbelievable offer. Receive a Certificate of Attendance.

Contact Us

Send us a message for any queries you have about HSMAI Asia Pacific and we'll get back to you as soon as we can.

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