Jerry Estrera is the Regional Solutions Engineer of Asia Pacific for IDeaS. He has over 22 years of experience in the hospitality industry with extensive Revenue Management experience of various hotel settings such as resort, city hotel, luxury, upscale, pre-opening, undergone rebranding and on a cluster hotel setting.

Jerry’s current focus is to empower hoteliers with effortless, efficient and successful revenue culture by aligning the hotel business practices, system capabilities and strategic vision seamlessly.

Prior to joining IDeaS, Jerry was the Director of Revenue for Pullman Singapore Orchard.  He has also worked previously with various hotel groups such as Shangri-La, Pan Pacific and Park Hotel.