With over 26 years of dynamic engagement in the hospitality sector, I have cultivated a diverse and robust expertise spanning Marketing, Revenue Management, and Distribution at both hotel and corporate levels.

My professional journey is marked by a proven track record of orchestrating impactful ventures. These include leading Performance Marketing initiatives, optimizing Sales Systems, implementing Automated Revenue Management Systems, pioneering Restaurant Revenue Management, and spearheading Revenue Management Education programs. A transformative highlight of my career is co-founding PerfectCheck, a SaaS company that revolutionizes profit optimisation and operational efficiency in restaurants and bars, underscoring my entrepreneurial spirit and ability to drive innovation.

In addition to my professional achievements, I have significantly contributed to industry advancement as the Asia Pacific Chair of HSMAI and as a Board member of HEDNA. My entrepreneurial pursuits extend to curating a successful portfolio of Restaurant and Bar enterprises in Singapore, showcasing my hands-on approach and deep understanding of business dynamics.