Hotels, Motels and Accommodation providers

1/2 day workshops

1/2 day Workshops “Optimising your hotel’s online presence”



  • Matthias Dybing HSMAI Asia Pacific Advisory Board member & Certified Trainer in Revenue Management & Distribution
  • Jackie Douglas President, HSMAI Asia Pacific & Global Chair, HSMAI Academy


These sessions will have you working on YOUR property, this is not just concepts, you’ll be developing a plan to improve your property’s digital presence whilst in the workshop.

  • Website and selling your rooms
  • How much to charge: Competitive Pricing
  • Audit your own website
  • Understanding the Market


  • ½ day customised program for hotels covering revenue and digital marketing topics:
    – Understanding what influences your guests to book (or not)
    – Understanding the market and distribution
    – Conduct an audit on your hotel website
    – A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing

Go back to your hotel with a start on your new action plan.


Select your location to enrol in the course:

Gold Coast 15th July 2021

Hobart 22nd July 2021

Canberra 29th July 2021*

Adelaide 9th September 2021

Perth 16th September 2021

Sydney 30th September 2021 

Melbourne 14th October 2021

*Canberra.  Enrolment opening soon!

Detailed Agenda

Day 1

Time Session Name
8:30am – 9:00am Registration/ Tea & Coffee
9:00am – 9:10am Welcome and Agenda
9:10am – 9:55am How your guests decide where to book
9:55am – 10:30am Understanding the accommodation market and distribution
10:30am – 10:50am Morning Tea
10:50am – 11:20am Conduct an audit on your website
11:20am – 12:00pm Analyse your room pricing
12:00pm Take your plan home to implement

HSMAI Asia Pacific

  • Hospitality Sales and Marketing Association International Asia Pacific Inc.
  • Incorporated in Sydney, New South Wales, Australia
Contact Us

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