Hotels, Motels and Accommodation providers

1/2 day workshops

1/2 day Workshops “Optimising your hotel’s online presence”

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TRAINERS

  • Matthias Dybing HSMAI Asia Pacific Advisory Board member & Certified Trainer in Revenue Management & Distribution
  • Jackie Douglas President, HSMAI Asia Pacific & Global Chair, HSMAI Academy

DIGITAL BASICS FOR SUCCESS

These sessions will have you working on YOUR property, this is not just concepts, you’ll be developing a plan to improve your property’s digital presence whilst in the workshop.

½ day customised program for hotels covering revenue and digital marketing topics:

  • Start with the latest update on the Gold Coast market
  • Understanding what influences your guests to book (or not)
  • Understanding the market and distribution
  • Conduct an audit on your hotel website
  • A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing
  • Take a list of things you need to do for your property.  

HSMAI WORKSHOP AGENDA

Day 1

Time Session Name
8:30am – 9:00am Registration/ Tea & Coffee
9:00am – 9:10am Welcome and Agenda
9:10am – 9:20am Latest data on the Gold Coast market
9:20am – 9:55am How your guests decide where to book
9:55am – 10:30am Understanding the accommodation market and distribution
10:30am – 10:50am Morning Tea
10:50am – 11:20am Conduct an audit on your website
11:20am – 12:00pm Analyse your room pricing
12:00pm Take your plan home to implement

Afternoon Seminar agenda by 80 Twenty Hotel Media
GOLD COAST

Day 1

Time Session Name
2:00pm – 2:45pm Registration/ Tea & Coffee
2:45pm – 3:00pm State of the Nation by Paul Hammond, STR
3:05pm – 3:15pm Gold Coast Accommodation Investment Outlook, Melissa Tan, City of Gold Coast
3:15pm – 3:30pm Olympic Games Bid Update by Gabby Daniels
3:30pm – 4:00pm

Operational Impacts and Lessons Learned from Covid-19 – Now & Beyond, Panel session

4:00pm – 4:30pm Key Strategies to Perform by integrating sales, revenue and marketing, Panel session
4:30pm – 5:00pm COVID-19 Driving Hotel Innovation, Panel session
5:00pm – 5:25pm What is the Guests path to booking – now & beyond, Matthias Dybing, Nuvho
5:30pm – 7:00pm Networking function & Exhibition
1/2 day Workshops “Optimising your hotel’s online presence”

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1/2 day Workshops “Optimising your hotel’s online presence”

AUSTRALIAN WORKSHOP SCHEDULE

ALL DATES COULD CHANGE DUE TO CHANGING COVID RESTRICTIONS.

Please subscribe above to be advised of new dates when they are confirmed.

All enrolments are fully refundable if dates change or the event is cancelled.  Select your location to enrol in the course:

Gold Coast 1st September 2021

Melbourne 14th October 2021

Sydney, Adelaide, Perth & Hobart – Dates TBA

HSMAI Asia Pacific

  • Hospitality Sales and Marketing Association International Asia Pacific Inc.
  • Incorporated in Sydney, New South Wales, Australia
  • info@hsmai-asia.org
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