NoVacancy is Australia’s largest and most important exhibition for connecting suppliers with decision makers across the hotel and hospitality industry. From distribution to design and finance to F&B, NoVacancy covers every facet of hotel management and the entire supply chain including revenue and distribution professionals. Don’t miss the Hotel Marketing Summit on 24 July! Customer expectations are on the rise, and reaching and capturing the attention of prospective guests getting harder. Learn from marketing gurus who’ll share expertise, hot tips and big ideas to drive your marketing strategy from mediocre to mastermind.

 NoVacancy is FREE to attend for all hotel and hospitality industry professionals. That’s right – access to hundreds of industry-leading exhibitors, dozens of curated education sessions, and thousands of the best and brightest industry peers – all for FREE.

HSMAI Leadership Session at NoVacancy

Are you interested in attending a HSMAI event or workshop?  Just add your email address in the box above and we will keep you posted! Don’t worry we won’t fill your inbox with junk, just relevant stuff!

CASE STUDY SERIES: LEADERSHIP INSIGHTS IN DIGITAL MARKETING

Hotel Marketing Summit
24th July, 2019 late morning session.

Powered by HSMAI (Hospitality Sales & Marketing Association International), this session brings together a collective of Marketing and Digital leaders to share insights into their strategic approaches in both online and offline marketing. You’ll hear a short case study from each thought leader before we dive into a powerful panel discussion on what is and isn’t working in the 2019 hotel marketing mix.

Case Studies and Q&A – don’t miss your chance to hear the latest tactics being deployed.  More information on this session will be posted soon!

HSMAI Hotel Pricing Workshop

Moderator: Jackie Douglas, President HSMAI Asia Pacific

Speakers/ Panellists:

  • Shaizeen Contractor, Chief Revenue Officer, TFE Hotels
  • Stacey Dean,  Director of Marketing Upper South East Asia, Accor Hotels
  • Matt Granfield, Group Director of Digital, Minor Hotels Group
  • Annette MacAndrew, Director of Sales and Marketing Australia, Frasers Hospitality

CASE STUDIES FROM HOTEL LEADERS

Implementation of SEO and Meta in small hotel groups

A fascinating case study from Frasers Hotels on how they implemented an SEO Strategy and Meta in a small hotel group.   Learn how much improvement hotels can earn from these types of strategies.

Speaker: Annette MacAndrew
Director of Sales and Marketing Australia
Frasers Hospitality Australia Management Pty Ltd

“Inspired by Her” case study

A short case study on how consumer data and research can be used to address the needs of the guest through specially designed and tailored offerings. Stacey Dean from Accor will share information on their recent Inspired by Her for MGallery which focuses on the needs of women travellers.

Speaker: Stacey Dean

Director of Marketing – Upper South East Asia,

Accor

Creating a Revenue Driving Team

A focus on aligning marketing (digital & brand), sales, revenue and operations to the same Key Performance Indicators; creating shared values and goals, building an agile and proactive team and always being commercially astute, measuring the ROI on spend. Shaizeen Contractor will share her journey on aligning her teams to support operations and work cohesively as a powerful force to generate revenue for the hotels.

Speaker: Shaizeen Contractor

Chief Revenue Officer

TFE Hotels

Modelling the true cost of customer acquisition

Matt is Group Director of Digital at Minor Hotels and has previously worked as General Manager of Marketing and Communications for the city of Brisbane and Executive Director of Marketing and Digital for Mantra Group. When he’s not developing digital and innovation strategies for Minor, he also runs a charity called Spare Keys, which makes spare hotel rooms available for those in need

Speaker: Matt Granfield

Group Director of Digital

Minor Hotels

SHORT ONLINE COURSES FOR HOTELS

Complete the Pricing Course online, or study Distribution, Market Segmentation, Revenue Strategy and more at HSMAI Academy

Courses developed by hoteliers for hoteliers.  Only US$50 for HSMAI Members and US$65 for non-members.

PHOTOS FROM NoVACANCY BUSINESS EXPO 2018

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