NoVacancy is Australia’s largest and most important exhibition for connecting suppliers with decision makers across the hotel and hospitality industry. From distribution to design and finance to F&B, NoVacancy covers every facet of hotel management and the entire supply chain including revenue and distribution professionals. Don’t miss the Hotel Marketing Summit on 24 July! Customer expectations are on the rise, and reaching and capturing the attention of prospective guests getting harder. Learn from marketing gurus who’ll share expertise, hot tips and big ideas to drive your marketing strategy from mediocre to mastermind.
NoVacancy is FREE to attend for all hotel and hospitality industry professionals. That’s right – access to hundreds of industry-leading exhibitors, dozens of curated education sessions, and thousands of the best and brightest industry peers – all for FREE.
HSMAI Leadership Session at NoVacancy
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CASE STUDY SERIES: LEADERSHIP INSIGHTS IN DIGITAL MARKETING
Hotel Marketing Summit
24th July, 2019 late morning session.
Powered by HSMAI (Hospitality Sales & Marketing Association International), this session brings together a collective of Marketing and Digital leaders to share insights into their strategic approaches in both online and offline marketing. You’ll hear a short case study from each thought leader before we dive into a powerful panel discussion on what is and isn’t working in the 2019 hotel marketing mix.
Case Studies and Q&A – don’t miss your chance to hear the latest tactics being deployed. More information on this session will be posted soon!
Moderator: Jackie Douglas, President HSMAI Asia Pacific
- Shaizeen Contractor, Chief Revenue Officer, TFE Hotels
- Stacey Dean, Director of Marketing Upper South East Asia, Accor Hotels
- Matt Granfield, Group Director of Digital, Minor Hotels Group
- Annette MacAndrew, Director of Sales and Marketing Australia, Frasers Hospitality
CASE STUDIES FROM HOTEL LEADERS
A fascinating case study from Frasers Hotels on how they implemented an SEO Strategy and Meta in a small hotel group. Learn how much improvement hotels can earn from these types of strategies.
Speaker: Annette MacAndrew
Director of Sales and Marketing Australia
Frasers Hospitality Australia Management Pty Ltd
A short case study on how consumer data and research can be used to address the needs of the guest through specially designed and tailored offerings. Stacey Dean from Accor will share information on their recent Inspired by Her for MGallery which focuses on the needs of women travellers.
Speaker: Stacey Dean
Director of Marketing – Upper South East Asia,
A focus on aligning marketing (digital & brand), sales, revenue and operations to the same Key Performance Indicators; creating shared values and goals, building an agile and proactive team and always being commercially astute, measuring the ROI on spend. Shaizeen Contractor will share her journey on aligning her teams to support operations and work cohesively as a powerful force to generate revenue for the hotels.
Speaker: Shaizeen Contractor
Chief Revenue Officer
Matt is Group Director of Digital at Minor Hotels and has previously worked as General Manager of Marketing and Communications for the city of Brisbane and Executive Director of Marketing and Digital for Mantra Group. When he’s not developing digital and innovation strategies for Minor, he also runs a charity called Spare Keys, which makes spare hotel rooms available for those in need
Speaker: Matt Granfield
Group Director of Digital