Hotels, Motels and Accommodation providers
1/2 day workshops
SUBSCRIBE TO AUSTRALIAN EVENT UPDATES
TRAINERS
-
Matthias Dybing HSMAI Asia Pacific Advisory Board member & Certified Trainer in Revenue Management & Distribution -
DIGITAL BASICS FOR SUCCESS
These sessions will have you working on YOUR property, this is not just concepts, you’ll be developing a plan to improve your property’s digital presence whilst in the workshop.
½ day customised program for hotels covering revenue and digital marketing topics:
- Start with the latest update on the Gold Coast market
- Understanding what influences your guests to book (or not)
- Understanding the market and distribution
- Conduct an audit on your hotel website
- A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing
- Take a list of things you need to do for your property.
HSMAI WORKSHOP AGENDA
Day 1
| Time | Session Name |
|---|---|
| 8:30am – 9:00am | Registration/ Tea & Coffee |
| 9:00am – 9:10am | Welcome and Agenda |
| 9:10am – 9:20am | Latest data on the Gold Coast market |
| 9:20am – 9:55am | How your guests decide where to book |
| 9:55am – 10:30am | Understanding the accommodation market and distribution |
| 10:30am – 10:50am | Morning Tea |
| 10:50am – 11:20am | Conduct an audit on your website |
| 11:20am – 12:00pm | Analyse your room pricing |
| 12:00pm | Take your plan home to implement |
Afternoon Seminar agenda by 80 Twenty Hotel Media
GOLD COAST
Day 1
| Time | Session Name |
|---|---|
| 2:00pm – 2:45pm | Registration/ Tea & Coffee |
| 2:45pm – 3:00pm | State of the Nation by Paul Hammond, STR |
| 3:05pm – 3:15pm | Gold Coast Accommodation Investment Outlook, Melissa Tan, City of Gold Coast |
| 3:15pm – 3:30pm | Olympic Games Bid Update by Gabby Daniels |
| 3:30pm – 4:00pm |
Operational Impacts and Lessons Learned from Covid-19 – Now & Beyond, Panel session |
| 4:00pm – 4:30pm | Key Strategies to Perform by integrating sales, revenue and marketing, Panel session |
| 4:30pm – 5:00pm | COVID-19 Driving Hotel Innovation, Panel session |
| 5:00pm – 5:25pm | What is the Guests path to booking – now & beyond, Matthias Dybing, Nuvho |
| 5:30pm – 7:00pm | Networking function & Exhibition |
AUSTRALIAN WORKSHOP SCHEDULE
ALL DATES COULD CHANGE DUE TO CHANGING COVID RESTRICTIONS.
Please subscribe above to be advised of new dates when they are confirmed.
All enrolments are fully refundable if dates change or the event is cancelled. Select your location to enrol in the course:
Sydney, Adelaide, Perth & Hobart – Dates TBA