Agenda “Increasing Revenue by Optimising your Online Presence” Conference


The agenda for the HSMAI and Phuket Hotels Association has been developed by senior leaders in Hotel Revenue, Marketing and Commercial Management to ensure we are providing the most appropriate sessions for hotels & resorts to learn more about how to increase revenue and profitability via digital.

Wednesday 13th July, 2022 – Agenda

Increasing Revenue through Optimising your Online presence

2:00pm – 5:30pm (then networking drinks until 6:30pm)

This ½ day event is where you’ll see hotel & industry leaders in Revenue, Marketing, Commercial and Sales sharing their insights and knowledge on trends in Hotel Revenue Optimization, Distribution, Pricing, Data, Marketing and more, all linking back to the conference theme of ‘increasing revenue through digital’.

2:00pm - 2:10pm Welcome address by Jackie Douglas and Bjorn Courage

Welcome from the HSMAI Asia Pacific President, Jackie Douglas and the Phuket Hotels Association President, Bjorn Courage, GM Intercontinental Hotel Phuket.

Introduction and overview of the 3-day program by MC for the day Sumi Soorian, Executive Director, Phuket Hotels Association, Owner Mrs B Bar & Table and Business Development Director, DeliveringAsia.

2:10pm - 2:20pm The Hotel Social Network by Bill Barnett, C9 Hotelworks

Show me the money.

Why is social selling important for hotels and how how to get out of the box and use your fastest to market channels.

Speaker: Bill Barnett, Managing Director, C9 Hotelworks.

2:20pm - 2:40pm The Customer Journey - as it stands today and where it is going tomorrow
2:40pm - 3:00pm How should your Commercial Team look in 2023? Mark Ryan, IHG

Description coming soon.

Speaker: Mark Ryan, Commercial Director New Hotel Openings – South East Asia & Korea IHG Hotels & Resorts & HSMAI Thailand Chapter Board Member.

  • Mark Ryan Commercial Director New Hotel Openings - South East Asia & Korea IHG Hotels & Resorts
3:00pm - 3:10pm Using automation to improve your marketing ROI

A greater number of hotels are investing in automation software to be able to operate with lower costs and increasing profit margins. If you can adjust your strategy faster than your competition, you can more efficiently capture revenue opportunities with the right rates and offers.

3:10pm - 3:25pm Phuket Market update, segments and strategies going forward

If you could adjust your strategy faster than your competition, could you capture more revenue opportunities with the right rates, marketing tactics and offers?  We’ve all heard about forward looking data, in this session, Amadeus will take us through how to use data to beat your competitors.  Don’t miss it, your competitors will be in the room.

Agenda “Increasing Revenue by Optimising your Online Presence” Conference
3:25pm - 3:30pm Phuket Hotels Association update and upcoming events - Sumi Soorian
4:00pm - 4:05pm HSMAI Asia Pacific update and upcoming events - Glen Grosic, Managing Director, SEA, HSMAI
4:05pm - 4:15pm • The Future is Now: the Personalised Customer Experience

‘Personalisation’ has been a major buzzword in the hospitality and travel industry for a while now. With the pandemic placing a halt on the travel industry for the past two years, it is a perfect time to rethink how we can use personalisation tools to improve the customer journey.  Hear how hotels are doing this and learn what you need to get started.  Sounds expensive?  It doesn’t have to be, there are some very affordable tools available to automate this.

Don’t miss this session, your competitors will be there.

4:15pm - 4:25pm Using Content to improve your online conversion
4:25pm - 4:40pm Getting the best from your Sales & Marketing function – Sunny Yu, DOSM, Andaz Pattaya & President, HSMAI Thailand

Description coming soon.

Getting the best from your Sales & Marketing function – Sunny Yu Grosic, DOSM, Andaz Pattaya & President, HSMAI Thailand

4:40pm - 4:55pm Effective communications for sustainable practices in hotels – Speaker: David Nicolas, Marketer4Wellness

Description coming soon.

4:50pm - 5:10pm Budgeting for 2023: Focusing on revenue generating strategies
5:15pm - 5:30pm The Association Board members will wrap up the day with a list of take-aways before we all head for the bar
5:30pm - 6:30pm Networking drinks and canapes

HSMAI Singapore Board at Marina Bay Sands 2016Join us for cocktails and networking at the beautiful Laguna Phuket venue.  Canapes and wine, beer and juices will be served. We’d love to meet you after the event.  Bring your badge so we know you’re ‘one of us’!

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