Welcome from the HSMAI Global CEO & President, Bob Gilbert, Marina Bay Sands & HSMAI Asia Pacific Commercial Advisory Board.

Introduction and overview of the 2-day program by the HSMAI Asia Pacific Commercial Advisory Board.

An economic perspective for hoteliers on how the Travel & Tourism Industry will develop over the next 3-5 years. Michael will share the economic forecast and expectations for the next few years.

Access to forward-looking insight provides the best basis for strategic planning. In this session, you will hear the latest forward-looking, on-the-books market insight, including who’s travelling, where they’re booking, and how it is impacting occupancy.

How will we travel in 2033? Our latest global research study–Traveller Tribes 2033–the third in a series that launched in 2007, identifies four Traveller Tribes that will develop in the next 10 years. It does so by examining the future forces of change transforming travel, alongside emerging traveller traits, behaviours and preferences, to understand exactly what it is that travellers will want a decade from now.

Head of CRM and Insights at Banyan Tree Hotels & Resorts

An experienced customer insights and analytics professional with 15 years of experience. Well versed in various research techniques such as market research, user research, design thinking, social listening and digital analytics. Worked on wide-ranging of strategic projects with hands-on experience with brand & marketing initiatives, innovation, product development and customer lifecycle management.

The value of clean guest data is priceless. In the cookieless world, first-party data is the key to clean and reliable guest data that can help you enhance guest experience. If you’re new to first-party data, Will Howes, Revinate’s Managing Director of Sales will share best-practices and real-life results in this session.

Will Howes from Revinate and an expert hotelier will guide this session.  Don’t miss it!

In other words, how do you change your offers to better meet the needs of new tribes of travellers?

(Full description coming shortly, stay tuned!)

Leveraging the strengths of individual talents to drive performance and results:

In this session, we explore the concept and best practices of strengths-based talent development as a critical business driver and how to maximise your unique talents to meet specific goals, targets, and/or business needs.

Lets talk about HSMAI!  A lot has changed over the last few years so we’ll provide you with a quick update from Asia Pacific and from the rest of the world of HSMAI.  We’re 95 years old so there’s a lot of history behind us, and a lot of future infront of us.

HSMAI recently ran a Global Marketing Case Study competition for students. The winners of the Undergraduate competition were from our own local Republic Polytechnic. Heidi Gempel is working with the winning class to bring a presentation of their case study. Get ready to be wowed!

From Left to Right: Muhammad Amirul Bin Abdul Latif, Ong Jing Yun, Liew Jim Yi and Celestine Tan Xuan Ru

F&B today forms a critical revenue share in our businesses. Join us to get insights on how you can play a critical commercial role in optimizing your assets F&B performance.

You will learn from industry leaders in RM, Marketing, Sales and Operations to get a 360 overview of the function and the role you will play to accelerate recovery for F&B & optimize the asset.

We are very happy to have Andrew Ing from OUE Restaurants in Singapore to share his expertise with you. OUE run brands such as Chatterbox, Takayama, Fufu Pot, Delifrance, Osteria Mozza, Vue and more.

Andrew will be joined by Emmanuel Benardos, Director of F&B at Fairmont Singapore & Swissotel Singapore.

Which tools are required in your commercial tech stack to allow you to effectively compete and win business? Many new tools have been launched during and since COVID, and some of these tools, combined with your current systems could let you leap ahead of your competitors and enable personalisation, automation and more! This is a must-see session from two experts from two perspectives.

Omar will show us what Hilton can do with their tech stack and then CS Ramachandran will give us a perspective that allows smaller brands and independents to better compete with big brands. Send us your questions in advance as there will be a lot of Q&A’s.

There is a new focus on leveraging technology to optimize revenue by analysing data. It allows hoteliers to make better business decisions and achieve total revenue optimization. Join us to explore how AI change the way it impacts revenue, pricing and forecasting.

This panel session will feature industry experts who will share their insights and best practices on sustainability initiatives for hotels. The session will start with the sustainability journey of a mid-size regional hotel brand, highlighting how they implemented sustainable practices in various areas such as food waste reduction, sustainable events, and reporting. The panellists will also discuss the benefits of sustainable practices, including how they can drive revenue and increase customer loyalty. The session will be conducted in a panel format, with each panellist speaking for a few minutes on their allocated topic, followed by a Q&A session. This session will be moderated by an expert in the field, ensuring a thought-provoking and engaging discussion for all attendees.

Travellers are quickly becoming savvier as they place greater importance on travel to heal and reconnect with the world. It is vital for the industry that travel professionals continue to adapt with flexible, sustainable and value-driven options to not only attract consumers but to follow through on the promise to delight travellers from the booking experience to the taxi ride home. Learn how Accor ties Sustainability to Loyalty and to Digital to achieve sustainability AND customer satisfaction!

Sustainability is becoming an increasingly discussed topic in the hospitality industry, and one thing is clear, it is here to stay. However, for hotel businesses this does not only imply an investment in the short term, but also represents an opportunity to increase their revenues in the long term. As with the case of integrating reputation management with revenue management, the incorporation of sustainability practices and policies into the operation of a hotel business could potentially lead to revenue maximization. It is well established that better reviews and a higher trust score allow hoteliers to increase their price points, while maintaining the same occupancy percentage and market share.

Following on the session on Loyalty & Digital, Elaine Chan from Parkroyal Collection Marina Bay, Singapore will take you through a case study on their journey of renovating and taking sustainability seriously!  The renovation was in 2020 so now we can learn how this has impacted their brand image and how they got to where they are today.

Are we doing things differently since COVID or are we slipping back to old habits? Some players have made good strides but a lot have not moved at all. Are these non – movers holding the entire industry back? What are the hurdles? Why are they not willing to take some risks? If we don’t move now when demand is at an all-time high, then will we ever move? Do airlines still offer fixed rate corporate contracts? If not, then why are hotels still stuck with it?

Join us for cocktails and networking at the beautiful Sands Expo venue overlooking Marina Bay.  Canapes and wine, beer and juices will be served. We’d love to meet you after the event.  Bring your badge so we know you’re ‘one of us’!

The session will introduce hoteliers to the skills and knowledge required to formulate revenue management strategies to optimise demand in the restaurant.  You will learn:

• Apply Revenue Management concepts in the restaurant
• Gather relevant data for revenue-related KPI’s calculation for demand forecasting

In today’s environment of travel rebound, rising demand and higher costs, it’s important to realize the full potential of every single revenue stream. Especially for Meetings & Events (M&E), it represents up to 60% of overall revenue for many hotels. Come join this masterclass to understand automation and innovation in M&E revenue management. And how pricing and forecasting drive higher profits and efficiencies.

Come to this masterclass and learn how to create a 7-step plan for navigating through Total Revenue Management (TRM) and how to develop a detailed plan for a successful implementation. The class includes instruction from Assoc. Prof. Detlev Remy, a sample plan from a real hotel and the full TRM Whitepaper from HSMAI.

Total Revenue Forecasting (TRF) is under discussion nowadays, as many businesses realize the opportunities and the revenue potential of Total Revenue Forecasting.   TRF is often the first step towards implementing “Total Revenue Management”.

What will you learn:

• What is TRF?
• Why you should apply it
• How to move forward
• What is needed to get started
• How will it work and;
• The benefits and implications.